Hi, lovely to meet you!  I'm a freelance toy designer  who has worked in the toy industry for 25 years for companies in the UK and internationally.

I've produced designs for toy ranges, stationery, accessories and publishing.  I've also invented my own toy brands which are currently in development and will be sold in retailers in 2025.​

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My illustration work has featured in children's magazines and books, toy packaging and marketing materials.  My graphic design skills range from logo creation, packaging and display units to artwork for doll faces and clothing.

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I work in a studio filled with hundreds of dolls and toys that I've collected or designed and truly love the world of toys.  

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When I'm not thinking up the next new toy concept I'm walking my dog Daisy, learning Japanese, gaming with my kids and I love to travel.  Tokyo is one of my favourite places on the planet!  I also love to customise vintage Sindy dolls and photograph them.

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I am also currently writing a book about my 25 year design journey with Sindy, the UK's most iconic British fashion doll brand.

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Please feel free to contact me to discuss how I can create something magical for you!