
Blinxx (Own Brand)
Concept:
Blinxx characters are aimed at older girls and teens who love fashion, trends and eyelashes!
The characters have a kawaii chibi look to them and they adore anything on-trend and often wear 'real' fashion on their blog or are inspired by fashion influencers.
The dolls are flat and can be customised to suit different styles. Their hair can store hair clips and other accessories. Keyring versions can be customised into different styles to express yourself wherever you hang your keychain.
(Developed in 2011)
Brand direction:
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Blinxx's trademarked has been renewed and has the website blinxx.com.
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Blinxx was represented by JELC licensing agency.
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Sewing outfits for commercial samples.
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Producing outfit templates for manufacturing.
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Also producing a 4-inch doll version of the Princess Catherine wedding dress.
Skills:
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Sewing
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Pattern-making
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Adobe Photoshop
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Adobe Illustrator
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Adobe InDesign
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Microsoft Powerpoint