top of page

Heartfuls Doll Range

Client Brief: 

Design a range of 14 inch dolls which are different to current doll ranges that the company had to offer.

Work Involved:

  • Developed a new range of 14 inch dolls that encouraged positive wellbeing for children.

  • Coordinated design of doll head for manufacture.

  • Designed each doll and created each character to go with a wellbeing theme.

  • Designed the outfits, shoes and hair styles.

  • Created the artwork for each face including the acrylic eyes.

  • Designed the heart tags, positivity wheel and artwork for the bracelet accessories.

  • Created the artwork for the wellbeing journal.

  • Designed the final packaging for each doll.

  • Coordinated and helped design the logo.

  • Created the artwork for international distribution on the boxes and journals.

  • Teamed together with child psychologists for research into children's mental health and wellbeing.

Skills:

  • Adobe Photoshop

  • Adobe Illustrator

  • Adobe InDesign

  • Photography

  • Packaging Prototypes

bottom of page