Gem Fairies Brand Development

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Client Brief: 

Update and expand original Gem Fairies brand to include character updates, new profiles, story and background. 

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Work Included:

• Updating and illustrating current and new characters for the brand.

• Illustrating backgrounds and other elements for use on licensed product.

• Created a new storyline with individual profiles for each character to include the characters being able to change into fairies and princesses within the story.

• Prototyped fashion dolls.

• Prototyped a soft doll.

• Designed and produced princess Gem Fairies costumes for models to wear at the Brand Licensing Fair in London.

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Skills:

• Adobe Illustrator

• Adobe Photoshop

• Microsoft Powerpoint

• Sewing

• Doll prototyping